What if you could try out your retirement today? What if you could see what it might be like? That’s the idea behind the Wells Fargo Retirement Test Drive interactive campaign. By simply entering their information and answering a few simple questions, customers could get an estimate of what to expect from their retirement. It’s not just a monetary number, the site would translate the results into terms they could relate to.
The banners have sliders with monthly contributions that correspond with the type of beverage the customer would be able to afford in the future.